Design Brief

Design Brief.

Design Strategy:

Using this concept of Alice in Wonderland syndrome, I would like to apply this condition to a different protagonist. Explore a new context for the protagonist and apply his perception to the world of Wonderland. Exploring new character design possibilities for Iconic Wonderland characters and re-creating the scenes in an exhibition format that will look different but feel familiar to Wonderland.

 Project Brief:

I will create a character to act as protagonist, defining key character traits, conceptualizing the context in which he exists, and communicating them via character boards and model sheets that show a range of expressions.

Choosing a series of iconic scenes from the original Alice in Wonderland texts, I will analyse the existing themes, characters, environments, mood and style. Then I will map out changes that can be made based around my protagonist.


Using primarily style and proportion, I will use the principles of character design to distil the essence of each character from these scenes and then apply them to the context of my protagonist.

Using these redesigns, I will create 6 illustrations that emphasize the mood, theme and sense of drama contained within the original Alice in Wonderland text, as perceived by my protagonist.